International SEO for US and European markets
Help the right customers find, understand and contact you. Focus on Google, Bing and international markets with technical crawling, multilingual architecture, content strategy, mobile experience and inquiry journeys for corporate, B2B and commerce sites.
Technical approach and scope
SEO means search engine optimization. This service focuses on organic-search visibility, relevant content and useful customer entry points.
Improve technical visibility, relevance and conversion together, focusing on qualified visits and inquiries rather than keyword positions alone.
- Technical crawling and index management
- Audit status codes, robots, noindex, canonicals, redirects, sitemaps, parameter duplicates and JavaScript rendering; fix blockers and low-value URL proliferation.
- Multilingual and regional architecture
- Plan URLs and language or country targeting; validate reciprocal hreflang, canonicals and switchers, avoiding forced redirects, mixed-language pages and competing duplicates.
- Intent research and content architecture
- Study needs, competing pages and commercial intent; organize products, services, guides and comparisons around clear user tasks with genuine expert review.
- Page semantics, media and structured data
- Improve titles, descriptions, hierarchy, internal links and image descriptions; implement eligible organization, product or breadcrumb markup that matches visible content, without promising rich results.
- Mobile performance and inquiry experience
- Diagnose LCP, INP and CLS; optimize images, caching, scripts and touch layouts, and retest forms, contact and return journeys so speed work preserves function.
- Migration monitoring and continuous improvement
- Before redesigns or domain moves, baseline and map URLs; verify redirects, canonicals and data continuity, then review changes with Search Console, Bing and authorized analytics.
US and European markets, not one generic international audience
Start with country, language, customer type and buying journey. Use American English for the US and research vocabulary, intent, units, currency and service scope for the UK, continental Europe and other target regions. Plan language and market targeting separately rather than publishing low-value translations at scale.
SEO builds the foundation; GEO extends AI-search discovery
The services can run separately or together. GEO is not a shortcut around SEO: crawlable, indexable, reliable and useful content remains the foundation. Structured data must match visible content. An llms.txt file is not a Google ranking or AI-citation prerequisite and is not sold as a performance guarantee.
GEO for international AI searchIllustrative project approaches
These are illustrative service scenarios, not delivered Xinan customer cases. No rankings, traffic or revenue gains are invented. Real cases require customer permission, a baseline, a reporting period and a data source before publication.
B2B manufacturing: from catalog to qualified inquiries
Problem: product pages contain only images and model numbers. Approach: applications, specifications, meaningful differences, documents and quote access, with clean categories and links. Review page quality, indexability, nonbrand visits and deduplicated relevant inquiries.
Commerce: regional products and mobile experience
Problem: duplicate filters, slow mobile images and unclear regional details. Approach: index controls, accurate product data, optimized images, clear currency and shipping, and tested purchase paths. Review duplicates, performance and qualified visits without inventing sales lift.
Site redesign: preserve existing search entry points
Problem: old links break after launch. Approach: inventory valuable pages, map old and new URLs and verify redirects, sitemaps, canonicals and language pairs. Review coverage, error correction and data continuity; monitor rather than promise zero traffic fluctuation.
Measure with verifiable data, not screenshots alone
Baseline by country, device, page and branded or nonbranded queries. Report eligible indexed pages, impressions, clicks, CTR, organic visits and qualified inquiries separately. Distinguish field performance from lab tests, state windows and attribution limits, and never treat rank, traffic or scores alone as revenue proof.
No first-page ranking, indexing volume, AI recommendation, traffic or order guarantees. Results vary by platform, country, language, time and personalization. We reject manipulative link schemes, fake reviews, keyword stuffing, doorway pages, prompt injection and scaled low-quality content. Data access and analytics require authorization, with privacy and local requirements reviewed for the project.
From diagnosis to continuous improvement
Establish the market and baseline
Agree on audiences, countries, languages, query and page samples, access permissions, reporting windows and current performance.
Audit and prioritize
Separate crawl/index, content trust, localization and conversion issues; prioritize by impact, cost and dependencies.
Implement and publish
Validate links, language, markup, mobile layouts and forms in a staging environment before approved publication; retain change records.
Recheck, attribute and improve
Repeat with comparable methods, separating completed work, observed changes and attributable effects; a single search screenshot is not a long-term outcome.
Deliverables and collaboration
Receive market and topic research, a technical audit, a prioritized roadmap, page and content specifications, change records, and baseline and follow-up reports. Choose diagnosis, focused implementation or ongoing maintenance. Agree on publishing rights, content approval, data access and review periods in the contract.
Methods and official references
Discuss my international search project
Share your site, target countries and languages, products, competitors, redesign history, current issues and budget. Existing Search Console, Bing and analytics data can be reviewed with authorized read-only access. Do not put passwords in the form.
Discuss my international search project